In 2021, we worked to do a complete rebrand for PLUSnxt. This included the visual identity and the content foundation for the company. Since then I have assisted in building out two departments. I've worked with our SMEs to create consistent blogs that offer tips to our audience and demonstrate our expertise. We also created a presence on LinkedIn that spotlights any updates within the company and follow this up with bi-monthly newsletters.
Campaign content available upon request.
For Pruned Designs I created the brand identity along with their company values. I led the art direction at the website photoshoot and established photo guidelines around the floral work they photograph to create brand consistency. The website was created to go against the status quo of the usually light and airy floral industry. Lastly, all social media planning and marketing collateral has been created by yours truly.
Campaign content available upon request.
The purpose of the look book was to show off a few new pieces that were in the works. We included natural props to accentuate the rugged beauty of the necklaces. We kept a neutral backdrop but used pops of color in clothing and floral props.
Right Discovery needed a full rebrand and website redesign that aligned with who they wanted to become in the industry: Legal Technology Experts. Right did not want cutesy illustrations or typical stock imagery; They wanted modern designs with a color scheme that would set them apart within the eDiscovery industry.
For BilldaButcher we wanted to create graphic cards to accompany the different illustrative t-shirt designs to help build out the brand as a whole. I worked to match the gritty anti-establishment aesthetic with a street collage design approach.
I have freelanced as a logo and brand designer for 7 years creating identities for big and small businesses. My simplistic approach is to create versatile logos with as little "fuss" as possible. I look to create unique logos that tell the story behind the business.